How to promote a site in search engines yourself

SEO: how does it work?

Search promotion of an online store with a huge range of goods and a small business card business are little different: they are based on the same methods, which differ in certain nuances. If you apply them all, the chance of "liking" search engines increases, and at the same time increases the position in the list of issues.

You can create or buy a website, but it will not rise to the top immediately: to gain popularity and attract visitors, the owner will have to try hard on search engine promotion (SEO).

You can do a technical SEO-audit yourself, today there are countless training materials and recommendations to help beginners improve their sites. Only the most optimized project can compete with popular web portals.

An important point: Google improves its algorithms and changes the rules every year, so you should always follow the news and choose the latest recommendations.

Approaches to promoting 2010-2015 compared to those that have emerged recently can be considered outdated.

How to promote and promote a site in search engines yourself

To succeed at the beginning of the path, you can use basic methods of promotion, the relevance and effectiveness of which have been proven by many masters.

Structure development

Search engines love order, so the logical structure of a web resource is an important element of optimization. The pages on the first three attachments are best promoted, this is where it is desirable to place the main materials.

The correct structure has the following hierarchy:

• Home page;
• Sections / categories of goods;
• Subdivisions / subcategories (there may be several);
• Articles / products.

If there are difficulties with the names of sections, you can peek at the ideas of competitors from the same niche. The owners of the portals that take the first places in Google know exactly how to promote the site in the TOP, so the structure of their sites is competent and fully operational.

Collection of information and semantic core

Website promotion is impossible without keywords and phrases: they set the topic and tell search engines where the user can find the information he needs. Detailed processing of keys will allow to promote a maximum of sections, goods and services of the company.

There are three main methods of collecting the semantic core:

1. Order from a specialist. Depending on the direction, the semantics will assemble the core in a couple of hours or a few days, and with the finished material you can proceed to further optimization.
2. Additions. If you are planning to promote your site for free, you can use the Google AdWords service, but this manual method of collecting keys is very time consuming.
3. Soft. There are cheap but effective options: for example, the program KeyCollector, which generates the kernel in automatic mode. The user only needs to organize the result and select the optimal words and phrases.

To successfully promote the site in the TOP Internet you will need to properly distribute the keys on the pages. The formed structure will help in part in this: high- and medium-frequency variants are placed in the main sections, low-frequency - in the subdivisions of the lower hierarchy. If you are unsure of your choice, you can check with competitors and see which categories they are in the leaders of the issue and in what phrases.

However, you can always experiment with key distribution and choose the best ways for you.

Content creation

It includes:

1. Text (descriptions, tables, articles, training materials, data on goods and services);
2. Images (real photos and thematic pictures);
3. Audio (songs, tracks, screen sound, audiobooks);
4. Videos (clips, videos, movies and cartoons).

Website promotion in search engines is based on the formation of optimized content. However, if earlier it was enough to enter as many keywords as possible to please Google, now search engines prefer content that is useful to visitors.

For Google promotion to be effective, content must:

1. Be unique. The advantages of the original text or picture over the copied material are obvious: the user will choose something new, because he needs to solve their problems.
2. Be interesting. The longer a person stays on the page, the more relevant Google considers the resource. Optimizing your site with new posts is more effective than paying for contextual advertising that leads to empty sections.
3. Be diverse. It is desirable to combine textual content with pictures and videos. The latter is better to choose with high resolution.

Knowing how to optimize your site yourself, you can focus on compiling or purchasing content. If it is text, it needs to be made optimized, ie to add keys from a semantic kernel. If this is a video, you should look for useful materials or product reviews.

With the right content, you can promote without buying links, which saves a lot of budget. The main thing is to follow the rule "everything for people".

Search engine optimization

An SEO specialist knows all the details of how to promote your site, and for the average user, many rules may be unclear. To avoid a headache, it is better to order a setup from a professional, but if you want to optimize the site yourself, you should start with:

• Duplicate page checks;
• Prescribing meta tags (necessarily with kernel keys);
• Creating a site map and file for Google robots;
• Putting a link (links leading to neighboring sections);
• Placing microformats.

Website promotion on Google will be incomplete without technical optimization, and it involves eliminating software bugs that could be made by the developer, and increase the download speed of the web portal.

Many owners at first think that promotion on their own is impossible: they have followed all the recommendations, but there is no increase in visitors. Rapid promotion and SEO-optimization in the TOP-10 occurs only for projects older than one and a half to two years, ie quite "mature", and those that have earned the respect of search engines. Young projects may need additional advertising on the Internet.

Since it is difficult to promote a site for free, some developers are thinking about buying an external mass of links. Today, this method is still used, but its effectiveness is rapidly declining, and sometimes causes a ban from search engines.

Adaptation to different platforms

It is better when the promotion of the site in search engines is user-oriented. That is, in addition to useful content and a friendly interface, there is also adaptability - the ability to adapt to different devices.

Will site promotion in search engines bring good results if visitors from a tablet or smartphone can not navigate the pages? Most likely, they will just leave the site. Successful search engine promotion awaits those who have thought in advance about the portal's ability to adapt to different gadget screen formats.

There are more and more cases when search engine promotion is more effective for smartphone users than for owners of regular PCs and laptops.

Conclusions:

Despite the numerous requirements and unstable rules of the game, which dictate search engines, the promotion of sites on the Internet on their own is quite possible.

Knowing how to promote your site on Google can increase the number of potential buyers, increase conversions and sales, and with it - the company's revenue.

Search engine rankings can be tracked by analytics services. They will show which requests users come to, which pages are most relevant, which content they are interested in, and which ones still need to be worked on.

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