Since there are a huge number of sites on the Web and users go through dozens, or even hundreds of web resources every day, it is difficult to surprise them with anything. This is where fashion for technical and visual solutions comes to the rescue. In this article, we have collected the top UX / UI design trends of 2021 that will help you develop a memorable and user-friendly website.

1.Dark mode

The presence of an alternative dark theme as an additional option is a 2020 trend that Instagram, Apple, Android are already using in their products. As a rule, the user performs the transition independently. The main advantages of this solution:

• looks ultra-modern and stylish;
• allows you to highlight other design elements that are not visible in the regular version;
• saves battery power for OLED and AMOLED screens, which is relevant in the era of mobile frienldy;
• reduces eye strain when the user is browsing the site in low light.

2.Realistic textures

After years of fashion for unearthly gradients and sleek isometric objects in website design, textures are making a comeback. This trend has great potential in 2021. The main thing is not to overdo it. Otherwise, you can distract the attention of users from the main goal - the purchase.

It is necessary to create pleasing to the human eye and harmonious visual effects. UX / UI designers recommend choosing the most appropriate texture types for your theme. For example, for online stores selling furniture, textures of wood, brick, dim light are perfect.

3.Voice interface

Voice chatbots and virtual assistants are one of the most popular technology trends in UX / UI 2020-2021.

The introduction of a voice user interface (VUI - voice-user interface) into the website design will help you stand out from competitors and become a leader in your niche by expanding coverage. However, it should be borne in mind that voice search is different from the traditional search for information by the user. The queries are becoming shorter, often interrogative in nature and, by the way, the user does not always ask for what he is actually looking for.

4.UX writing and micro-copywriting

Great product and impeccable service are just one of the ingredients for successful online sales. Users want to be part of a popular brand and its history. To achieve this “match” with your audience, use the copy on the site. Make them more informal, lively, interesting.

Lately, many companies have changed their communication style. The main goal is to make the texts look like dialogue, evoke emotions and feedback from users. Humor, sincerity and knowledge of your audience will help you find a method of communication with the audience that is unique for your company.

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5.Soft shadows, layers and floats

Soft shadows and floating visuals are an innovative design trend that evokes positive emotions for the user. They show the depth of elements and make the web page look a little three-dimensional. You can use this technique not only for graphics, but also for texts and videos.

Unlike traditional flat and immutable designs, this UX / UI trend creates a sense of lightness and visual penetration into the image.

All UX / UI design trends in 2021 are centered around creating unique and engaging user experiences. Each introduced trend should help people achieve their goals on the site, and not repel them from the expected action. The proposed tools are interesting novelties, the most "trendy" for the coming years, to make finding a person on the site more convenient and comfortable. But this is not a complete list of them, and they are definitely not suitable for all businesses. Don't try to overload your resource by blindly following trends. Consider the existing user experience of your audience and improve it.

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