Do you want to attract visitors to your site? Do you want them to stay here as long as possible? Are the behavioral indicators of your project disappointing? Then you should definitely learn about the secrets of SEO promotion through articles.

Web readers love specifics. On the World Wide Web, they are looking for answers to their questions (how to get rid of hemorrhoids? What is depression? How to cheer yourself up? And others). Be sure to keep this in mind when writing articles.

In order for the SEO texts posted on your website or blog to catch on and make readers stay longer on the page, it is recommended to adhere to simple but very effective tips:

Correct article formatting

Text formatting directly affects how the web reader perceives information. The American Jacob Nielsen conducted an experiment. Its results proved that approximately 16% of netizens completely read the text on the site. The other 84% "scan" information. Properly selected formatting methods allow you to highlight all the most important in the text, structure it and help readers quickly find answers to questions.

Improve the usability (a discipline that is concerned with improving the usability, productivity and efficiency of using tools) of the text:

Headings and subheadings.

Numbered and bulleted lists.

Short and long sentences (the text should be like a song, consist of short, medium and less often long sentences).

Highlighting the most important in the SEO text.

A comfortable and easy-to-read font.

Don't use all of these elements with fanaticism. Overusing them will reduce the quality of the article.

Brevity is the soul of wit

There is no need to burden the reader with unnecessary information. Short, informative and simple sentences - just right! Few people read large texts, and vice versa - short and clear messages are liked by web users.

Use emotional headlines

If the title of your article is not interesting, it will merge with thousands of others. You need to learn not only how to write SEO articles, but also headlines. He must "catch the reader by the collar." Joe Sugemran and other well-known copywriters advise using short headlines and numbers. For example, the headline "5 effective methods of fighting cellulite" will be much more effective than "What methods are used to get rid of orange peel".

If in the article you give a specific answer to a question, then the title can be made in the form of this question. For example, "How to get rid of acne", "How to clean windows", "How to cut a lawn", etc.

Talk to your readers

Nobody likes to read empty, uninteresting and unemotional texts. The reader wants to be spoken to. When writing an article, consider who exactly it is addressed to. For example, it might target boys aged 14-18. To write the most effective SEO article, imagine that you are writing it for a specific teenager.

Due to this, the text will turn out to be kind, friendly and warm. I want to read such articles to the end.

Don't forget about life stories

If you read at least one book on how to write SEO articles, you will notice that all authors give one valuable piece of advice - use real life stories. Readers love these short and inspiring stories. Thanks to them, you can get a little distracted from the material itself and get a small portion of emotions.

Write for people

Of course, no one canceled the promotion of sites by SEO articles, but do not forget that, first of all, you write for people. Now behavioral factors play a much larger role than SEO optimization.

Web readers are emotional people

Be sure to address the emotions of your readers. They love it when the lyrics are "emotional". For example, which breakfast would you agree to:

"I drank coffee and went to work."

“I enjoyed a strong, aromatic coffee and a freshly baked croissant with a sweet cherry filling.”

Make anchors easy to read

Don't use anchors like "here" and "here". Maybe PS and love them, but not web readers.

Finally, I would like to highlight a few more tips that will help make your texts more effective and useful for the site:

- supplement articles with pictures, graphics, tables, images that will decorate the text and provide additional information;

- do not write too long articles with large paragraphs. Try to use more specificity and facts. Don't forget about life stories;

- the style of presentation should be simple;

- you should not publish the article immediately after writing. Wait a few hours, or even better a day, and re-read it again. With a fresh mind, you can see shortcomings that you did not notice before.

‍