Company logo development

Logos appeared so that the buyer could distinguish the products of one company from another. For the consumer, the logo is a guarantee of the quality to which he is accustomed. For an entrepreneur (businessman), a logo is part of the company's image. Basic requirements: simplicity, uniqueness or novelty of the idea. The goal is ease of perception, memorability. It is necessary to create a logo, taking into account the peculiarities of the business, so that it is modern, moderately creative, conveys the difference from other similar companies. A good logo is easy to read. The viewer, when looking at it, has an association with the offered products. The logo can be placed on various media - it can be either a business card or an object that moves, and the perception of the logo should not be affected. From time immemorial, people strive to express their individuality, for example, with the help of seals, coats of arms and other insignia.

The corporate identity is the face of your business. This is both directly transmitted information about the company and emotional information received through the system of symbols. The main symbol of the company is the logo. It is placed on everything related to the company, and in the mind of the consumer it is he who represents the company.

The logo not only tells what and how the company produces or offers, but also evokes a certain emotional response, which often turns a potential client into a real one. Therefore, the issues of creating a logo and developing a corporate identity must be approached very carefully. It is best to order a logo in a specialized design studio, i.e. entrust the development of your corporate identity to professionals.

However, it is worth noting a few key points in the logo design process that will certainly require your input.

Concept formation

Only you can fully describe your own company, your market segment and field of activity, competitors and your advantages. You point out the ideals and distinctive features of the company that the logo should reflect. When ordering a logo, they will form the basis of the concept on which the designer will be based.

Outline

This stage takes place inside a graphic design studio, and you cannot influence it. The results of the designers' activities will be presented to you in the form of several sketches (sketches) of the logo. The first criterion for assessing, of course, is your emotional reaction: like or dislike. But you should also consider how the logo will look with a strong increase-decrease, in color and in black and white. Pay attention to the feel of the logo. If it is associated with stability, quality, comfort - the creation of a logo is on the right track. If not, it's time to make changes.

Transferring a batch of files

The design studio gives you the final version of the logo and generates a package of files of generally accepted formats for its graphic reproduction. This is the final stage of logo design. The logo design is complete, but no work on it. In a good design studio, you will be offered to arrange all graphic finds and documents accompanying the Book of Ra logo in a brand book, and will assist in copyright registration. Of course, in order for your company to be recognized at first sight, to trust it as yourself, appreciate and love, one logo is not enough. But it is he who will form the basis of the image that will ultimately form in the mind of the consumer.

How to create a logo

development of sketches;

correction of one sketch according to your wishes;

approval of the logo by the customer;

getting a vector logo file.

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