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Technology continues to swing, which of course gives designers the freedom to create and saturate engineering solutions not only with emotions and sensations, but also with deep meaning.
Each product begins to tell its own unique story to the audience (with specific preferences).
We can all also influence people through the experiences and sensations of products. In addition, the trend of influencing society is gaining momentum, and what drives the company during its work becomes as important as the quality of the product or service.
There is such a misconception that complex animation depends on hardware so much that it makes no sense to create it for a mass consumer with weak processors.
It turns out that there are products that can surpass industry standards tailored for "weak hardware." Such products are a new height for OEMs. GreenSock is one of those. The guys make plugins and interactive animation development tools.
Their brainchild optimizes the process of creating interactive projects to work on almost any device, it turns out softly smoothly and without brakes. The animations are simply pleasing to the eye.
The block layout is a classic, it helps organize information and make it easy to grasp on the fly. In fact, he's the backbone of the page. Blocks are symmetry. However, there is also an asymmetric trend, and it has always been in the market, although it was not mainstream even in the era of widescreen displays.
It seems to us that asymmetry will return again this year. First, everyone is now working in several instruments and watching them fight for space on the screen. We are already accustomed to the culture of dividing space on the screen, and this principle is reflected in layouts
The general trend in design is towards automation, AI, less is more, and all that. However, the visuals in such designs are still largely human work.
One such example is delicate colors and simplifications and abbreviations. The main idea is to add the impression of something smart and automated, resulting in light and dreamy shades.
2018 was the year of blue and purple gradients. 2019 is the same year, but with softer shades. Therefore, we are waiting for more diluted flowers in 2020.
Overall, color change is an expected trend across all design industries. In the coming year, they will be even more natural than the palettes of previous years.
However, this does not mean that all colors should be in the same palette. A bright, irrelevant color element will enhance this effect even more.
When so many elements have grabbed attention, none of them will get enough attention. But when one element is highlighted, it will take all the attention. Consider the idea behind the interface and give it space to keep the idea from drowning.
There are micro and macro white spaces, spaces for text and paragraphs, they can be active and passive, and they are all scalable. There is a pragmatic aspect to this, as we tend to process compressed information for longer and with less understanding.
The PWA movement is bridging the gap between apps and mobile sites. Accessing the same feature should now be possible in two ways, which obliges designers to create consistent UX patterns.
One of the differences between apps and mobile websites is the need for a browser. 2019 is the year that Cake's first true mobile browser came out.
This is a continuation of the bold typography trend. Overlapping poster titles are an alternative to sound. With it, you can convey an idea in a graphically appealing way.
Every day we consume a large amount of information in text format, while reading, we mentally pronounce it. Try to help users consume this information in a more engaging format.
By 2020, everything will be illustrated to the point where we will reinvent illustration styles that are nothing more than works of visual art now created on digital media.
This is a huge window of opportunity for artists who hate stock.
Products that provide everyone with a unique user experience are the biggest trend in 2020. If you need to empower your brand with powerful visuals, you should use every website resource, including navigation.
Navigation can be effective if it is logically woven into the story. There are two types of navigation items: visible and hidden. It is important to design navigation based on user scenarios = data streams.
Cover the entire screen area with a key message. Apply center alignment. This way you will get the maximum attention from users, just take into account the natural attraction of attention to the center of the page.
To create an immersive experience, be sure to leave a hint that there is still a lot of useful information here and only part of the visible content is in front of the user. This will help users navigate and initiate additional research, which will increase trust and lower the bounce rate.
You can play the effect just once for engagement at the start, or you can hold your attention with a fascinating series of effects as you explore the page. This approach is especially suitable for voluminous materials in which an untrained web surfer could simply fall asleep. The content will become more fun with animations and effects.
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